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Pure Leisure Group.

Pure Leisure operates 12 holiday parks across the UK, with locations in Lancashire, Cumbria, Yorkshire and East Anglia.

Each park offers a different experience, from luxury getaways in the Lake District to family breaks in Northamptonshire.

We worked to refine Pure Leisure’s existing identity, updating communications by introducing a brighter colour palette, richer typography and simplified language.

The changes extend to a clean website design tailored towards those looking to purchase holiday homes or book short holidays. Clear sectioning, subtle brand details and the use of iconography create a clean layout that encourages sales across the portfolio.

Pure Leisure Group Coloured Logo
Pure Leisure Group - Family Shot On Holiday Park
Pure Leisure Group Slogan - For A Lifetime Of Holidays Or Just A Short Stay
Pure Leisure Group Mailer Leaflet
Pure Leisure Group - Exclusive Offers Branding Pure Leisure Group - Dog Owner On Holiday Park
Pure Leisure Group Business Cards
Pure Leisure Group Brand Guidelines
Pure Leisure Group Slogan - For A Lifetime Of Holidays Or Just A Short Stay
Pure Leisure Group - Family Shot On Holiday Park

Website.

Factored refreshed Pure Leisure Group's website to align the branding with the refreshed identity. The interface is designed with a clear, colourful visual definition to increase holiday booking and sales.

Pure Leisure Group - Website Homepage
Pure Leisure Group - Website Our Parks Page
Pure Leisure Group - Website Book A Holiday Page
Pure Leisure Group - Website Menu Design