Pure Leisure operates 12 holiday parks across the UK, with locations in Lancashire, Cumbria, Yorkshire and East Anglia.
Each park offers a different experience, from luxury getaways in the Lake District to family breaks in Northamptonshire.
We worked to refine Pure Leisure’s existing identity, updating communications by introducing a brighter colour palette, richer typography and simplified language.
The changes extend to a clean website design tailored towards those looking to purchase holiday homes or book short holidays. Clear sectioning, subtle brand details and the use of iconography create a clean layout that encourages sales across the portfolio.